a DIAMOND in the HAND is worth…5 reasons to INVEST in DIAMONDS!
Marilyn Monroe and Shirley Bassey were onto something with all that diamonds are forever business. Besides the fact that they won’t leave you in the night, that they never lie, and that they’ll lustre on even when love’s gone...here are five reasons WE think you should invest in diamonds:
1. DIAMONDS DON’T GROW ON TREES YOU KNOW
They “grow” in mines. And there aren’t many of those around. Diamonds can only be found in a handful of places and most of the diamond mines have already been exploited. Which is to say, eventually all the sources will have been exhausted...oh, alright I’ll put it in business speak, demand will exceed supply...and when that happens, er, you’re probably better off being on the supply end.
2. CUT THE CRUNCH
We all know that diamonds are the only thing hard enough to cut glass, but they are also one of the only investments hard enough to cut the credit crunch. Well, to be fair, the diamond industry did suffer its own lashes and slashes during the economic crisis, but studies conducted by The DeBeers Group prove that diamonds performed better than any other luxury sales in that catastrophic year that was 2008. Yep, better than watches, better than yachts, better than Crème de la Mer. Who needs moisturizer when you have diamonds!
3. BECAUSE THE FT SAYS SO
Oh come on, you know you blindly trust the FT and paraphrase their articles whenever you’re lacking in something finance-savvy to say! An article entitled “Sparkle returns to the diamond market,” published in the FT earlier this year assures investors that the diamond market is back on its feet, and recommends investing in “loose diamonds of 5 to 20 carats with grading certificates,” adding that “blue, pink, yellow and red hues are sought-after.” Being “in the red” just took on a whole new meaning...
4. TRAVELIN’ LIGHT
Good things really do come in small packages. Diamonds are one of the most concentrated forms of investment that exist. Wouldn’t it be nicer if you could carry all your assets in your pocket rather than annoy your neighbours with all the cases of wine you’re storing outside your door?
5. HAVE YOUR CAKE AND EAT IT TOO
Unlike that country house in the Cotswolds you invested in that you neither rent out nor visit as often as you planned, and unlike that case of ’65 Bordeaux that ceaselessly calls your name begging you to drink it...you can wear your diamonds all you want without the worry of them running out or losing value, without the guilt, without the hangover. This, if anything, is what it means to have your cake and eat it too.
Of course, when you have diamonds in your possession, there’s always that little risk of getting called in testify against a war criminal, but then again you could always say you thought they were just “dirty little stones.” And actually, if you buy them from Seventy Seven Diamonds –you can be sure they’re conflict free. Yes, here at Seventy Seven, we believe the best things in life are (conflict) free.
Please call us on +44 (0) 207 631 5304 should you wish to learn more or consult with one of our diamond experts regarding investment opportunities.
More Top Proposal Locations!
Earlier this week we revealed some of the chief hotspots that could serve as the perfect romantic setting for your special marriage proposal. Let the location do the work for you in creating that magical atmosphere to ensure the moment is an unforgettable one.
Here are some more sensational destinations from around the globe which you can consider for the setting of the big question!
Maya Beach, Phi Phi Leh, Thailand
If you want absolute paradise for your romantic proposal, then this perfect, calm and beautiful white-sanded beach cove is right for you. The intense turquoise waters were the ones featured in the film The Beach and this idyllic background will compliment your big question – leaving you to enjoy the rest of your holiday together in complete luxury and relaxation.
Top Proposal Locations!
Popping that life changing question is probably one of the hardest things to do in life. Now that you've chosen the right time to propose, you now have to find the place to do it. Even though it doesn’t have to be too elaborate or expensive to impress your loved one, the place you choose can be crucial.
Once you have settled on the perfect diamond ring for your wife-to-be, the rest is in the personal gesture and the how and where you decide to ask the question. We know people are different; some romantic, some adventurous and daring, some traditional. The location for your big announcement is a very important factor which can add to the impact of the exciting and romantic news.
We’ve already given you some ideas of how to carry out proposals in the past, but here are some innovative ideas for the best proposal destinations and locations to help inspire you and create that perfect scene!
Taj Mahal, Agra, India
This awesome architectural masterpiece is known as a mausoleum and was built by the Mughal Emperor, Shah Jahan, in memory of his favourite wife, Mumtaz Mahal. Because of this, the building is considered to be a monument to love and devotion between man and wife. Early morning or sunset are the best times to catch the sun’s rays beaming onto the white and decorated walls of the impressive dome building, so time your unique proposal experience.
Diamonds: why it’s a good time to invest
This week the global gem-mining giant De Beers Group revealed that the world’s diamond supplies are running out. Despite recent economic hardships, the choice to invest in diamonds now may be a wise one.
According to the mining company, diamond mines are getting scarce and will eventually become history. De Beers has decided to reduce its production in order to extend the life of the mines.
The depletion in diamond mines will have a direct impact on the prices of stones. Diamond analyst at Royal Bank of Canada Capital Markets, Des Kilalea, explained that owing to the moderated output, diamond prices could rise by at least 5 percent every year for the next five years.
De Beers is responsible for 40 percent of global diamond sales, but this figure is now likely to decline. The company had an astonishing record of producing 48 million carats per annum, but will now reduce their diamond production to 40 million in 2011.
Are you an aspiring jewellery designer? Part Two
Jewellery design from Simone Walsh
At Seventy Seven Diamonds we love to encourage talent and support up and coming designers in their struggle to become more skilled, successful and recognised. This is the second part of the blog series in which we identify some of the key challenges faced by jewellery designers and offer advice and information on current opportunities which they, as aspiring artistes, can use to their advantage for both creating and selling their pieces.
What can you expect?
In part one we outlined the job requirements for designers in general terms. If you’re fairly new to the game, here’s some more information about what you can expect to be involved in the job...
Jewellery designers plan the style and pattern of jewellery, silverware and other decorative metalwork products. As a jewellery designer, you could produce designs for mass production, or to be made individually or in small numbers by yourself or other craft-workers. For example, you could be commissioned to:
- Produce designs to meet the requirements of a client (known as a 'brief' or commission) or for general sale. This can include the work of large-scale designer line sales.
- Produce designs which are then made by other staff (if you work for a company).
Mother’s Day Jewelry
Mother’s Day is the day of the year when all of us celebrate, honor and show appreciation and respect to our mothers. To those most sacred humans who gave birth to each and every one of us. To those who cared for us year after year. To those who were ready to sacrifice their lives for us. To those who will always love us, no matter what.
Mother’s day was celebrated through the centuries probably since the dawn of the human history, but the modern day celebration officially recognized by law began in 1914 in the USA. Ever since in the US and many other countries Mother’s Day is celebrated as an official holiday on the second Sunday of May each year. It is also recognized in the rest of the world, but in different countries, it is celebrated on different dates.
Mother’s Day reminds us how important and significant are our moms and their role in our lives. On this day, all of us will try to express our love, respect and appreciation to our beloved mothers. There are many ways to do this. Of course, for one mom the best gift is to see her children around her, especially on that day. To celebrate together with her children would be the most precious gift for a mother, there is no doubt about that.
Are you an aspiring jewellery designer? Part one
Jewellery design from Simone Walsh
Are you an aspiring jewellery designer?
At Seventy Seven Diamonds we love to encourage talent and support up and coming designers in their struggle to become more skilled, successful and recognised. This new blog series will identify some of the key challenges faced by jewellery designers and offer advice and information on current opportunities which they, as aspiring artistes, can use to their advantage for both creating and selling their pieces.
The Job
Jewellery design can be an extremely creative and rewarding career, it is just difficult to know where to start in transforming your talent into profit. You can keep it low key and make a go of it at your local market exhibition stall or craft fair, or stretch to bigger targets of expansion through networking and employing a team to push design and sale.
10 Great Proposal Ideas
Popping that life changing question is probably one of the hardest things to do in life. But it doesn’t have to be too elaborate or expensive to impress your loved one on that special day you choose to propose. Once you have settled on the perfect diamond engagement ring for your wife-to-be, the rest is in the personal gesture in how you decide to ask the question. We know people are different; some romantic, some adventurous and daring, some traditional. We’ve come up with some of the best ideas for proposing to help inspire you!
- Cook and set an elaborate candlelight table (or send in the caterers if you are not talented in the kitchen) for a quiet romantic dinner for two at home, an intimate setting. Serve her a glass of champagne with the diamond ring in the bottom or tied with a ribbon to the stem of the glass.
Rising Trend: Mengagement Rings
Contemporary Men's Engagement Ring
The engagement ring is often only attributed to the lady in the relationship, the wife-to-be. But, in more recent times the equality of relationships has broken the tradition of the male asking the female, and it has become acceptable for men to enjoy celebrating their engagement with the symbol of a ring.
Whether the woman turns the tables and does the proposing herself, or she just wants her man to wear a ring marking their engagement after he has proposed to her, the men's engagement ring is a true statement of love and is growing in popularity. Jewellery retailers are all now beginning to market engagement rings exclusively for men.
Male engagement rings are worn in parts of Scandinavia and in the Basque regions of Spain, but until now they were scarce on the market in Britain, sold only by upmarket and on-demand designers.
Online Buying vs. Brick and Mortar
As the popularity of online shopping is increasing, more and more consumers are trying the convenient services offered by many e-tailers. But is virtual shopping really an easier, overall improvement on face-to-face buying in physical stores? There are several pros and cons for each shopping method to consider, particularly when you’re looking to purchase a diamond for a special occasion.
Advantages and Disadvantages: Pricing
An online store has very low overhead and since there is no need to pay for retail display space, storage costs are negligible or non-existent. Shipping of the product (e.g. diamonds) is often factory direct, which further reduces warehousing costs and eliminates the expense of multiple shipments to various distributors. All these factors create significant savings that can be passed on to the consumer, and which allow even more moderately sized diamond businesses to successfully compete with their much larger, brick and mortar high street competitors.
A brick and mortar store has unavoidable expenses to contend with. A physical location has to be lighted, heated or cooled which creates electrical and gas expenses. Wages, maintenance, and warehousing costs, plus "shrinkage", e.g. shoplifting, must be accounted for and that too costs the retailer. Stock must be transferred to the shopkeeper before it can be transferred to the consumer. These are all expenses normally avoided by the online stores.
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