We are an online retailer that specialises in Diamond jewellery. Our heritage goes back to 1955, where our founding shareholder established their original business as diamond manufacturers. Today the rough diamonds are sourced directly from long standing relationships with the diamond mines in Russia, Canada and Africa. They are expertly polished in our own factories and distributed wholesale to diamond dealers and leading jewellery retailers throughout the world using our sales offices in New York, Los Angeles and Hong Kong.

77Diamonds Ltd.
3 More London Riverside (1st Floor), London SE1 2RE, United Kingdom

77Diamonds Limited, based in London, represents the first time these diamonds have been made available directly to retail clients. As well as having our own in-house jewellery designers and manufacturers, we work with leading European designers to provide you with a fresh yet elegant style.

Our aim: To provide customers with the highest quality jewellery, diamonds and service at the best possible prices.

The combination of leading jewellery designs, top class manufacturing and the highest quality diamonds, vertically integrated within our online platform, allows our customers to purchase products on par with the top bond street jewellers, for a significantly reduced price.

Diamonds - Unlike many of our competitors who buy their diamonds from wholesalers, distributors and brokers, 77Diamonds sources all of its diamonds directly from our shareholder, one of the largest wholesale manufacturers world wide. Almost all of our diamonds are GIA certificated; considered to be the premier gemmological laboratory in the world .

Jewellery – Having employed and/or working with experienced English and European jewellery designers and choosing the highest quality jewellery manufacturers, 77Diamonds manufacturers and sources jewellery of the highest standard.

Low Cost Operation - Although located in Central London, we do not have a high-street presence and operate via the web and telephone, allowing us to keep our costs low and pass the savings on to our customers.

The team - We are an experienced retail team with a significant track record in online transactions, jewellery manufacture, diamonds wholesaling and efficient customer service.

We understand your hesitation. 77Diamonds has been designed with your concerns in mind to ensure a reliable, safe and enjoyable shopping experience. All items come with a 14 day money back guarantee, no questions asked. Returns.

Our diamonds are fully certified by what is considered to be the premier gemmological laboratory in the world .

Secure Shopping - All payments are made through Barclays Merchant Services, which is a tried and tested payment system. In addition, we use SSL (Secure Socket Layer), the industry standard method for computers to communicate securely without risk of manipulation or recipient impersonation. We utilize this encryption during the online checkout process, including the acceptance of your credit card information, and the management of your account.

Why not come to visit our showroom - Please call to arrange a visit to our showroom if you want to have a closer look at any of the items on offer. We can come to you - If you want to view any item in person and are based in the City or West End, we can come to meet you during office hours near your place of work on a free consultancy basis.

Please call us on 020 7378 7394 if you have any questions or if you want to view any of the items in our showroom or if you want to arrange a visit from us.

Lastly, please shop around! We encourage you to visit high street stores and other websites to view and compare jewellery, styles and prices. We are confident that our items offer exceptional quality, style and value.

I hope you enjoy your shopping experience with us.