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Catch The Light

Exquisitely crafted for your moment.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,796.49

North Star

North Star

From £598.37

Half Vogue

Half Vogue

From £772.20

Delicacy

Delicacy

From £1,249.07

Kindrea

Kindrea

From £1,435.89

Grace

Grace

From £1,467.90

Half Kindrea

Half Kindrea

From £1,004.45

Lumina

Lumina

From £620.75

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Lumina in White Gold

Gorgeous earrings, slightly disappointing customer service

The earrings are gorgeous, the presentation package was also great with excellent attention to detail. The only disappointment was dealing with customer service was unnecessarily long winded and later asked how the ring was!! When earrings purchased, they seemed to get easily confused which was frustrating. If the service was better without doubt it would be 5 stars

Colin Pearcy, 4 days ago

1477 Vintage in White Gold

I just wanted to say thanks 77 team…

I just wanted to say thanks 77 team from UK and expert Nada in Dubai. The ring is delivered in promised schedules and looked totally amazing. Firstly, I was the one who came up with tight schedule but the team made this happened and delivered smoothly. I got YES from my fiancée. Thank you once again.

MIN KO., 5 days ago

Starlight Compass in Platinum

Very helpful during the purchasing…

Very helpful during the purchasing process and the ring is stunning!

customer, 6 days ago

Delicacy in White Gold

Very good service

Very good service! The site is well done, the product corresponds perfectly to my expectations. Thank you

LIONEL SOFIA, 6 days ago

Delicacy in Rose Gold

Excellent product and service

Excellent product and service

Thomas, 6 days ago

Excellent
2042 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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