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Introduction to Collections

Each of our jewellery collections is carefully thought out to ensure the customer is always at the forefront of our designing.

Our jewellery is composed to ensure each piece is beautifully designed and crafted as well as being practical and structured for your everyday wear.

Muse Collection

Muse Collection

Eternal elegance and captivating shapes, the Muse Collection is designed for women who inspire. Those who wear these designs will have ‘the power to enchant’.

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Glissade Collection

Inspired by a ballet from 1967, our Glissade collection comprises of 3 suites of jewellery that incorporates everyday jewellery and a dramatic high-end suite.

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Impero Collection

Our latest jewellery collection is inspired by all the art deco era and takes inspiration from the contours and shapes made famous following the roaring 20s.

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Monologue Collection

Designed to show of individuality and of course some sparkle, the Monologue Collection is a unique set of diamond initial pendants that is both affordable and stylish.

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Galaxy Collection

Inspired by the cosmos and all things celestial, the 77 Diamonds designers created a collection of every day diamond jewellery that is literally out of this world.

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Behind the Collections

"I want us to attract different customers with diamond jewellery for everyone. My work is to help build that emotional attachment to the brand in my designs and creations."

Our jewellery collections and designs are carefully choreographed by our Head of Design, Sophie Lomax, whose jewellery career has seen her work with DeBeers, Graff and Stephen Webster.

Behind the Collections

For questions or comments, please fill in the details below and we will respond within 24 hours.

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To request a consultation with one of our experts in our London or Manchester showrooms, please fill out the form below.