Fashion's Night Out

Fashion’s Night Out

Some of the Seventy Seven Diamonds team stayed in Central London on Thursday evening to experience Vogue’s annual event, Fashion’s Night Out. The third event of it’s kind in London promised to be bigger and better than ever, with hundreds of flagship stores opening their doors for after-hours shopping and cocktails!


The night did not disappoint; we started off on Molton Street by browsing the new collections in Browns and Kurt Geiger. After creating our own bespoke cocktails in Dune‘s pop-up bar, we headed to Butler & Wilson, rubbing shoulders with Mr. Wilson himself! The store was like a sparkly treasure trove, and we couldn’t help wondering how much real diamond versions of their jewellery would cost…

Emporio Armani hosted a Summer Garden Party for the night, with the evening’s entertainment coming from Emeli Sandé, The Good Natured and Baxter Dury. Gwyneth Paltrow was spotted at this event, but we didn’t catch a glimpse of her! Celebrity spotting did occur, however, in the busy Mulberry store, where we caught sight of Alexandra Burke and Dirty Sexy Things model BB! This blurry photograph is the only evidence we have…


Fashion’s Night Out was an incredible evening… roll on next year!


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