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Introducing

Starlight Collection

Destiny? It's written in the stars.

Shop The Collection

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,706.67

North Star

North Star

From £671.87

Half Vogue

Half Vogue

From £797.50

Delicacy

Delicacy

From £1,002.28

Kindrea

Kindrea

From £1,339.60

Grace

Grace

From £1,163.82

Half Kindrea

Half Kindrea

From £892.59

Lumina

Lumina

From £704.69

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

No issues great service and great ring

No issues great service and great ring

Ian Williams, yesterday

1477 Classic in White Gold

in line with my expectations

in line with my expectations

CHRISTIAN PIHOUEE, yesterday

Thea Engagement Ring in Yellow Gold

Good customer service

Good customer service, lovely product, very pleased with it

Daryl, yesterday

Allure in Yellow Gold

The ring was absolutely perfect and…

The ring was absolutely perfect and crafted elegantly and beautifully. The service in the showroom by Djana was very personal and genuine. After researching numerous places to get the perfect ring, going with 77 Diamonds ended up being the perfect decision.

Dylan, 3 days ago

Zeta in Platinum

You can have a real mayfair ring buying experience with no pressure

You can have a real mayfair ring buying experience with no pressure

Holly, 8 days ago

Excellent
1683 reviews on

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Engagement Rings
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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
Lifestyle photo of Bracelets

Bracelets
Lifestyle photo of Cocktail Rings

Cocktail Rings
Lifestyle photo of Wedding Rings

Wedding Rings

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