World's Most Precious Pink and Blue Diamonds | David Allen

All posts by David Allen

World's Most Precious Pink and Blue Diamonds | David Allen

The Perfect Match – The winners of our £10,000 diamond competition!

Here at 77 Diamonds we love bringing couples closer together with beautiful diamond jewellery and our latest competition did just that. We selected three couples, who are hoping to get engaged in the near future, and invited them to join us in our Mayfair showroom to take a look at a selection of our stunning engagement rings and to each select which ring they would choose. A big reveal at the end discovered which couple were a perfect match and just how well they know one another. The winning couple got to walk away with a £10,000 diamond that they could then use to fashion their very own engagement ring or another piece of jewellery.

The Perfect Match - Our 3 Couples

The Perfect Match – Our 3 Couples

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World's Most Precious Pink and Blue Diamonds | David Allen

Calling all loved up couples: Win a £10,000 diamond!

We are giving three un-married couples the chance to win a £10,000 diamond.

The selected couples will take part in an experiment, that will all be captured on video, to see how well they know their partner’s taste in jewellery (in particular, engagement rings). The couples will be split up, with one selecting the engagement ring they would choose for themselves, whilst their partner selects the engagement ring they believe their other half would want.

Trying on rings

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World's Most Precious Pink and Blue Diamonds | David Allen

The secret to a happy marriage / What makes a marriage work?

The secret to a happy marriage / What makes a marriage work?

Warning: You may experience a warm and fuzzy feeling inside, throughout the duration of this post.

Getting married to someone is not only a symbolic way of affirming your love for one another, but also a lifelong promise to that person. Most people are familiar with the typical vows of marriage; in sickness and health, for richer for poorer, for better for worse – you know the ones we mean? But what factors actually contribute to a happy and successful marriage?

“Marriage is an adventure of love that takes us through many seasons. The first season is full of attraction and excitement, this does not fade but is overtaken by a deeper understanding and respect.  The best marriages mature into something that is increasingly beautiful, the marriage adventure entwines two lovers into a union of common purpose and devotion from which flows a deeper love than anything experienced on the wedding day.”

Graham Dunn, 55, Vicar – married for 29 years

Love is undoubtedly the main reason people choose to get married. Psychologist Zick Rubin suggests that romantic love is comprised of three elements:

-          Attachment: the need to receive care, approval and physical contact with the other person
-          Caring: Valuing the other person’s happiness and needs as much as your own
-          Intimacy: Sharing thoughts, desires and feelings with the other person

We conducted a survey of more than 1,000 people, with differing relationship statuses, to uncover the thoughts and opinions on what they deem important and in particular, how much they think should  be spent on an engagement ring and marriage.

Interestingly, we discovered that people in Leeds, Norwich, London and Liverpool are the most likely to spend more than the average (£1,772) on an engagement ring; and the most generous men in the UK are from Brighton, with more than 6% of them saying they would spend around £7.5K !

Many men think women want a flashy, public marriage proposal, but 47% of those surveyed said they would prefer it to take place somewhere intimate and special – even if that was just in bed with the papers on a Sunday morning.

It is fair to say our views on marriage have changed significantly over the years. For example, historically most wedding ceremonies took place in a church, with the bride wearing white, but our survey found that 55% of the women said they would not want a traditional wedding; instead favouring a smaller, civil ceremony with close family and friends only.

And, in the past, most women would take their partner’s last name when they married. But, more than half of the women we surveyed said they would like to keep their maiden name; although the majority of men said they would definitely want them to take their surname.

What makes a marriage work?

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World's Most Precious Pink and Blue Diamonds | David Allen

International Women’s Day 2015

In celebration of this year’s International Women’s Day, we have selected five well known women that provide high profile thought and inspiration to the world through both their professional and philanthropic work. Paired with 77 Diamonds jewellery to suit their style and character we show how diamond jewellery is suited to women of all ages as we celebrate their inspirational work.

Amal Clooney

Amal Clooney

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World's Most Precious Pink and Blue Diamonds | David Allen

We’re looking for the UK’s most generous groom!

Are you, or do you know, the UK’s most generous groom?

We’re on the lookout for gentlemen across the nation who go the extra mile to make their bride or bride-to-be feel special. Our search to find the UK’s most generous groom will see one lucky man win one of our eternity rings up to the price of £1,000 for his beloved.

Our experience with male customers has shown us how important it is for them to choose the prefect diamond jewellery for the special woman in their life. We’ve not only seen how generous they can be, but also how much thought goes into their decisions. This is why we want to offer these kind-hearted males the opportunity to win a beautiful prize for their bride.

A lavish groom may have bought his bride an engagement ring she had only ever dreamed of, it might be that he whisked her away on a romantic getaway, or it could simply be that he brought her breakfast in bed.

Groom Putting Wedding Ring On Bride's Finger During Ceremony

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World's Most Precious Pink and Blue Diamonds | David Allen

Diamonds at Auction: We review the Top 10 Coloured Diamonds Sold by Christie’s & Sotheby’s!

The diamond trading network Rapaport recently listed the top ten fancy coloured diamonds to have gone to auction at both Christie’s and Sotheby’s. We take a look at the lists and show you some images of our favourite gems…

Top Ten Fancy Coloured Diamonds Sold at Christie’s 2009-2014

THE PRINCIE DIAMOND
$39,323,750 — Christie’s New York, April 2013
Fancy intense pink cushion-shaped diamond, 34.65 carats, VS2, Golconda.

Photo: Christie's
Photo: Christie’s

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World's Most Precious Pink and Blue Diamonds | David Allen

Our founders in the Professional Jeweller HOT 100!

For the last 4 years, Professional Jeweller magazine has celebrated The Professional Jeweller Hot 100. Described as a “celebration for the entire community of jewellery professionals, from the designers, polishers and setters who create each piece through to the retailers and business owners that sell them” they select their 100 people from the industry and compile the list where they are then celebrated at a big event in London as well as the publication of the Hot 100 book with the imagery and bio’s of those featured.

PJ Hot 100

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World's Most Precious Pink and Blue Diamonds | David Allen

The Look of Love… A Celebrity Engagement Ring Comparison!

When singer and X Factor presenter Cheryl Cole was married for the second time on a Caribbean beach this month she did so sporting a stunning six-carat emerald-cut diamond that dwarfed the rock given to her by first husband Ashley Cole.

But which other celebs have upgraded their wedding and engagement rings when remarrying? We took a look at a few celebrities and how their rings compared.

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