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The Sunshine Edit

Find your summer glow with handcrafted diamond rings.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From €2.189,99

North Star

North Star

From €715,73

Half Vogue

Half Vogue

From €948,11

Delicacy

Delicacy

From €1.503,51

Kindrea

Kindrea

From €1.749,13

Grace

Grace

From €1.757,44

Half Kindrea

Half Kindrea

From €1.229,26

Lumina

Lumina

From €755,69

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Lumina in White Gold

A nice experience... definitely to be replicated

I bought a pair of light earrings, I must admit that the product fully corresponded to my expectations. Being the first purchase, I called the telephone number indicated on the site, I was answered by a female voice in English who, when I introduced myself Italian, diverted the call to the Milan office and thanks to the help of Giorgia, kind and with impeccable cordiality, I completed the purchase procedure. The object arrived within the established deadlines, according to the procedure and indicated, in a beautiful package accompanied by documentation and original certification. Definitely to be recommended!!!

giancarla galluccio, 4 days ago

Aria in Platinum

Positive experience

Positive experience, from purchase to order status information and the purchased product is also gorgeous.

Nicola, 4 days ago

Rosa in Yellow Gold

Verlobungsring

Absolutely competent contact from start to finish

JayJay, 5 days ago

Delicacy in Yellow Gold

The service was friendly

The service was friendly, but it was difficult to find the place since there’s no sign on the front door and no direct contact — you have to go through a call center in Frankfurt, which I didn’t find very convenient. However, the pickup process was smooth, and overall it was still a great experience.

ANISA, 7 days ago

Paloma Engagement Ring in Yellow Gold

Incredible!

Incredible service! Beautiful ring! Stunned fiancée! 10/10

Michael Little, 10 days ago

Excellent
2103 reviews on

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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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