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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.

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A New Definition

This Christmas, create a ring that speaks volumes. Define your moment with handcrafted diamond jewellery, now with up to 30% off.

Handcrafted Designs

Design a jewel in three simple steps to have it custom-created by experts.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or have your ring resized for the perfect fit.

Sourcing With Care

Explore our selection of independently certified and conflict-free diamonds



Find the perfect gem in our sparkling selection of certified diamonds, and refine your search by carat, colour, clarity and cut.

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Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.

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Pearl Collection

Pearl Collection

Melding timeless elegance with contemporary style, the Pearl Collection explores the mesmerising play of colour and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

Created by 77 — for an ideal that matches the strength of your love. Specially selected by our in-house team of experts, discover a cut that reflects the very best in diamonds.

Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

Discover Bespoke
Our Showrooms

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

Discover Our Showrooms
Discover Our Showrooms
Hanover in Yellow Gold

I am very happy that I chose 77diamont.

Norbert Nisniewski, 4 days ago

Contour in White Gold

Good online experience and very…

Good online experience and very helpful. Updated on progress and delivered on time. A little concerned in them using Royal Mail delivery for such an expensive item but it was eventually delivered albeit a day late.

Paul Walton, 6 days ago

Pirouette in Yellow Gold

The ring matches the request

The ring corresponds to the request, moreover the deadlines have been respected.

Thanushan BALACHANDRAN, 7 days ago

Iris in Yellow Gold

Great quality, quickly made and dispatched. Very happy!

Scott Farley, 9 days ago

Mayfair Natural Diamond in Platinum

Quick feedback when you had questions...

Quick feedback when you had questions and very quick to book appointments in their showroom

Jose Divino, 11 days ago

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