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Your Precious Memories, Expertly Crafted.

A celebration of a new achievement, a sign of friendship and affection, the promise of a life shared together… Fine jewellery may symbolise many things, but it will always have one true purpose: the crystallisation of a passing moment, so that it may last forever.

At 77 Diamonds, we know that your jewellery is more than a simple object—it is a symbol of profound love. In order to create a jewel that faithfully fits your narrative, we offer a personalised service that enables you to design your item from a single diamond or setting. With showrooms based in the UK and Germany, our team of experts will offer all the advice you need to help find the perfect jewel.

Once you have decided on a design, our master jewellers will then craft your item to your desired specifications. Based in the heart of London’s luxury quarter, Mayfair, they will create a piece that is unique to you, one that you can cherish and pass down through generations.

To New Beginnings

Given as a promise. Treasured for a lifetime. This Spring, find your perfect jewel with up to 25% off.

Now Introducing

The Confetti Collection

Arrange your jewellery whichever way you choose and celebrate your individuality with Confetti.

Shop The Collection

Diamonds

Browse the world’s largest collection of loose diamonds, all ethically sourced and certified by a leading grading organisation.

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Gemstones

Discover nature’s most vibrant colours in our selection of loose gemstones, all individually graded and with verified geographical origin.

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Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our outstanding bespoke service.

Discover Bespoke

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our expert jewellery consultants are here to assist you.

Discover Our Showrooms

Phone Consultation

Arrange a tailored consultation with one of our experts from the comfort of your home. Find the same level of support over the phone as you would in our showrooms. Our experts will advise you on a range of topics, from diamond options to engagement ring styles, to help you find the perfect jewel.

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