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Just For You

A love this special deserves a ring to match.
Explore our selection and save up to 27% today.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,599.88 £1,460.03

North Star

North Star

From £ 616.06 £504.11

Half Vogue

Half Vogue

From £ 763.05 £686.75

Delicacy

Delicacy

From £ 946.46 £857.06

Kindrea

Kindrea

From £ 1,246.53 £1,142.02

Grace

Grace

From £ 1,126.25 £1,015.27

Half Kindrea

Half Kindrea

From £ 858.02 £772.22

Lumina

Lumina

From £ 648.88 £595.19

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

Great service and consultation

Demi (Munich Showroom) was very helpful and a great jewelry consultant. She guided me well through the process of picking out a band and a diamond and was very helpful all the way through. Considering purchasing the wedding bands from 77diamonds as well.

Alexander H., today

D-Shape in Palladium

Wonderful Experience

Everything from the initial viewing, to the purchase process, to the excellent support during delivery for our tight deadline was excellent. The rings (Engagement ring, and then wedding bands afterwards) were exactly what we wanted and met all of our expectations. A very special thank you to Sophia who helped us throughout in their Berlin show room, we appreciate it very much!

Josh and Ardak, yesterday

Lumina in White Gold

High quality

High quality, serious and reliable. Very good communication and always available. Gladly again

Heiko Greiner, 2 days ago

Barcelona in Yellow Gold

Great experience from start to finish…

Great experience from start to finish and my fiancée is obsessed with the ring!! After care was brilliant as well, special ‘thank you’ to Steffi and Sarah who helped speed up the resize in time for birthday celebrations!!

halfpipekid, 2 days ago

Delicacy in Yellow Gold

superb service from start to finish

superb service from start to finish! I couldnt be happier with 77!!

Bobby, 3 days ago

Excellent
1822 reviews on

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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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