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Find in diamonds the bright symbol of a new chapter.

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Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,794.43

North Star

North Star

From £610.77

Half Vogue

Half Vogue

From £867.00

Delicacy

Delicacy

From £1,169.06

Kindrea

Kindrea

From £1,425.89

Grace

Grace

From £1,341.37

Half Kindrea

Half Kindrea

From £989.46

Lumina

Lumina

From £643.59

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Traditional Court in Yellow Gold

Everything worked out wonderfully

Everything worked out wonderfully. Highly recommended.

Andreas G., yesterday

Full Lab Grown Vogue in Yellow Gold

Thank you for your great job 👏

Thank you for your great job 👏

Victoria Martin, 5 days ago

Cassia Eternity Ring in White Gold

Thank you for your great job 👏

Thank you for your great job 👏

Victoria Martin, 5 days ago

Half Vogue in Rose Gold

Great service

Great service. Fantastic quality diamonds at great prices.

Maria, 6 days ago

Paloma Engagement Ring in Platinum

Final product looks exactly as promised

Final product looks exactly as promised. Great customer service.

Oksana Mytchenok, 12 days ago

Excellent
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Cocktail Rings
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Wedding Rings

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