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Made For Love

Your love is one-of-a-kind — so is your ring.
Custom design the ideal gift today with expert help.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

Excellent customer service

Brandon gave me a really good explanation on the type of ring I wanted. Met my expectations.

Sharmila Rai, 2 days ago

Medici in White Gold

A great purchase every time

I have already purchased jewelry from 77 Diamonds several times and the communication is always flawless, the delivery times are always met or undercut and the goods are also unbeatable in terms of price and performance

Ein Kunde, 5 days ago

Delicacy in White Gold

Very nice product a bit difficult...

Very nice product, a bit difficult with the delivery, because you have to agree with the delivery time, then it works

Dennis Schleining, 6 days ago

Lisbon in Platinum

5 Stars!

The engagement ring is absolutely stunning! And the customer service from Cecilia Rotar was outstanding, kept me up to date throughout the whole process and helped with any queries that I had. 5 stars!

Stephen Rawlings, 6 days ago

Muse in Yellow Gold

Outstanding service and smooth experience - Completely satisfied

I was really very satisfied with the overall service. From the very beginning, I was treated respectfully and kindly. The team responded to all my requests and made sure that I felt in good hands. Overall, the buying experience was very positive and enjoyable. The process from making an appointment to picking up was extremely professional and customer-oriented. Everything went smoothly and without any problems. I highly recommend this service and will certainly come back!

Rs, 11 days ago

Excellent
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