Best Price Guarantee
If you see a diamond or a piece of diamond jewellery at 77 Diamonds and you then find the exact same item available at a lower price from one of our competitors, we guarantee that we will not just match that price, we will offer you a price that is 1% lower.
Up To 75% Cheaper
You will always find outstanding value from us. In November 2012 we conducted a price comparison on some of the leading high street brands in the UK across a range of diamond rings and found we were up to 75% cheaper on a like for like basis.read more