Lingerie company Victoria's Secret have set the pulses racing of both men and women alike, albeit for totally different reasons. Brazilian model and Victoria's Secret resident sex-pot Adriana Lima has been drafted into model a diamond encrusted bra.
The bra, aptly named 'The Bombshell' – which could of course be referencing the underwear or the one wearing it – is part of the line being modelled in New York later this month and is adorned with over 2,000 diamonds arranged in a starburst formation. Indeed, if you fancy getting your mits on one, it is valued at a cool $2.3 million which may seem like a bit of splurge given that it is UNDERwear and not an item usually worn as a stand-alone piece...
However, this isn't the first time Victoria's Secret have plumped for diamond encrusted smalls. Last year, the label drafted in Marisa Miller to model a $3 million diamond-studded Fantasy Bra created by Damiani featuring more than 2,350 white, champagne and cognac colored diamonds.
So, men stop salivating and get saving!