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Moments that matter

Find in diamonds the bright symbol of a new chapter.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
1477 Classic in Yellow Gold

I ordered an engagement ring from 77 Diamonds.

The baratung was very detailed. They took the time to explain everything to me and answered my questions. In the end, the model didn't exist (in combination with the stone I wanted), but everything was made possible so that the ring ended up looking the way I imagined it. The delivery arrived on time and the price management ratio was also good. I would recommend 77 Diamonds to anyone and would shop there again!

Louis, today

Delicacy in Yellow Gold

Completely satisfied

Everything went to my complete satisfaction. The delivery was made with a service provider specializing in valuables in the specified date. The ring was lovingly packaged in the high-quality box and it was an experience to open the package. I will definitely order from 77 Diamonds again and recommend it to everyone! Thank you very much.

Berk Saglam, 7 days ago

Half Lab Grown Vogue in Platinum

Great customer services and amazing product

Great customer services and amazing product as always.

Josh Dawes, 12 days ago

Delicacy in Platinum

Super Serious

Super Serious

CJS, 13 days ago

Zeus in White Gold

Very positive

Very positive

Olaniyi Popoola, 14 days ago

Excellent
1666 reviews on

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