Seventy Seven Diamonds Blog

WEEK FOUR: PLEASE SIR, COULD I HAVE SOME MO’?

So yesterday was the last day of Movember, and the whole affair felt a bit funereal really. As the working day came to a close and I sat at my desk revelling in the last hours of my ‘tachedom, my colleagues slowly started filtering in...as though to pay their respects to little ol’ Rusty. “Off with the tache then, eh?” “No mo’ mo’ eh?” I realised he had become as much of a figure—if not more, than me, or my “stage persona” Mo B. And eager though I was to whip him off this morning and regain all the simple pleasures I had been foregoing...like getting laid, I mean, drinking milk...I somehow couldn’t do it. It was like having to pull the plug on a close family member, and well, I’m not that kind of bro. So save thy carnations and thy tears, Rusty is still with us. I’m carrying this baby on all the way into Manuary! Not only will I be warmer through winter...but it will keep the children away at the family Christmas lunch, and I’ll be raising mo’ awareness than anyone else. Ah—tache-inspired megalomania, here I come.

Jokes aside though, as there have been enough of those in the last few weeks and—I’ll add—mostly at my expense, I thought I’d take the opportunity of this last post to actually raise some awareness for prostate cancer rather than wallow in my waning sex life. For taches and taunts aside, this is what Movember is all about...

The moustache-toting campaign initially came from a group of Australian guys in 2003 and as the Foundation recalls; “The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health. Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement. In 2004 the campaign evolved and focused on raising awareness and funds for the number one cancer affecting men – prostate cancer. 432 Mo Bros joined the movement that year, raising $55,000 for the Prostate Cancer Foundation of Australia – representing the single largest donation they had ever received.”

The campaign has subsequently grown immensely and is now a winter staple in the USA, UK, Canada, New Zealand, Ireland, Spain, South Africa, The Netherlands and Finland. Last year, Movember made £26million for their beneficiaries, a wonderful contribution to a worthy cause. However, the Movember campaigns successes are not solely monetary. Due to the intimate nature of the anatomical regions the disease effects, prostate cancer was once considered a rather taboo subject, a taboo that the campaign has served to dismantle. Movember has also succeeded in disseminating the facts about a disease which men feared and women didn’t understand. Thanks to the work of Movember, prostate cancer is now in common parlance, the annual event has put it in the public domain, busting myths and in turn saving countless lives.

Seventy Seven Diamonds are proud to have sponsored such a worthy cause, and would like to extend a special thank you to all our diamond buying Mo Bros – and of course, to Rusty...“I think this is the beginning of a beautiful friendship...”