Valentine's Express Delivery
up to 71% better value | 30 day return policy
+44 20 3540 1477(UK)  

Delivery & Returns

Order Delivery

When you have placed your order, the exciting part of making your jewellery begins. Once completed, we contact you to inform you that the item is ready for dispatch


How long does my order take?

Standard items displayed on our website are normally delivered within 10 - 15 working day. More complex items such as eternity rings, bespoke items and vintage jewellery can take up to 30 days. Loose diamonds can be delivered within 7 working days.

Can I have my item sooner than this?

In many cases we can meet shorter urgent deadlines, please just contact us and ask about the specific item you want to order.

How is the item delivered?

All our items are delivered in discrete shipment packaging (Royal Mail for UK and FedEx for non-UK delivery) with no indication of what is inside. Return address is listed as "Seventy Seven London" for insurance purposes. However, international orders that cross country borders comply with local rules about declaration of value. The actual jewellery is contained in a luxurious gift box with protective outer packaging.

77 Diamonds Packaging
Royal Mail

All items shipped within the UK are delivered via Royal Mail Special Delivery*, fully insured.

Fed Ex

Our global orders are delivered via FedEx*, again fully insured until they have been delivered to you.

* From time to time we may use other global and local shipping agents.

Can you ship to another address?

Yes we can ship to an alternative delivery address, but we will need some additional forms of identification and proof of address if the payment was made by a debit or credit card.

Can I collect my item?

Orders can be collected from our London showroom, as long as this has been agreed with the sales team (see contact us). The person collecting must be the person who paid for the goods and must be able to prove their identity.

VAT Payable And UK Tax Free

UK and EU Orders (EU Clients):

Customers in the UK will be subject to UK VAT of 20%. Customers based in Germany will be subject to German VAT of 19%. Customers in Sweden will be subject to Swedish VAT of 25%. All orders purchased by customers who live inside the European Union (EU) will be subject to the UK VAT rate of 20%.

International Orders (Non EU Clients):

a) If you have purchased your item from our London Showroom, you are entitled to claim the VAT back within 3 months from the date of purchase. We will provide you with all the necessary paperwork at the time of purchase to claim your refund.

b) If you have ordered the item by phone or over the internet and we are exporting your order outside the EU, then you will not be charged any VAT. However, you may be subject to local import duties and taxes as the item enters your country

BFPO Address based outside EU

If your BFPO address is outside the EU, your VAT is eligible for refund and this refund will be processed upon our checking the details of your BFPO address against the British Forces list by clicking here

Channel Island Orders

Customers from the Channel Islands (including Jersey, Guernsey, Alderney and Sark) are eligible for tax free shopping when purchasing from 77 Diamonds. All orders will be shipped directly with Royal Mail Special Delivery and will be exempt from UK VAT. For further information contact our sales team on +44 (0) 203 540 1477.

BFPO Addresses Based within the EU

All BFPO order totals for delivery within the EU will still include VAT, as will your payment. If you qualify for VAT free purchasing the VAT will be refunded.

Before we can issue a VAT refund for an order dispatched to a BFPO address which is within the EU, UK VAT legislation requires us to obtain a "certificate of entitlement" confirming that the items have been dispatched to, and received by a qualifying body or person as set out in paragraph 14.4 of HM Revenue and Customs Notice 725 dated January 2014. 77 Diamonds will accept a copy of the order receipt which was dispatched with the item(s), signed and stamped by the head or acting head of the embassy, high commission, consulate, visiting force contingent or international organisation, with evidence of the official status of the signatory.

For goods which are dispatched to BFPO customers in Cyprus or Germany 77 Diamonds requires a certificate from the person placing the order, uniquely identifying the supply for which relief is claimed, and claiming entitlement as follows:

  • for British forces in Cyprus - under Article 14(1)(g) of EC Council Directive 77/388/EEC, or
  • for a visiting force in Germany - under Article 15(10) of EC Council Directive 77/388/EEC.

77 Diamonds requires this certificate in accordance with Section 14 of HM Revenue and Customs Notice 725 dated January 2014. If this certificate isn't supplied, 77 Diamonds can't make a refund. Please send the stamped receipt or certificate, quoting all the qualifying order numbers for which VAT has not been refunded to:

Accounts Department
77 Diamonds Limited,
3 Hanover Square
United Kingdom

Alternatively, you can e-mail this information in PDF format, to You'll need to contact us within 3 months of the time of the supply of goods.

30 Day Return Policy

Orders purchased can be returned within 30 days for a full refund(extended returns policy for items purchased between 7th November and 31st December 2016 for return by 31st January 2017 inclusive).For full details, see below our Terms and Conditions (4. Returns and Substitutions)

To receive full instruction on how to return your order:

1. From all other countries call International + 44 203 540 1477

77 Diamonds has updated its Privacy policy in compliance with EU Cookie Legislation. This details which cookies we use and what information we collect on our website. By using this site you consent to this use in our Privacy & Cookie Policy. Which links to our policy here.